E-commerce Manager

Strategic Planning & Growth

• Develop and execute the annual E-commerce business plan to achieve ambitious sales targets and market share growth.

• Identify new channel opportunities (Social Commerce, Quick-Commerce, D2C) and manage the onboarding process.

• Analyze market trends and competitor activities to stay ahead in the fast-paced FMCG landscape.

Platform & Operations Management

• Manage end-to-end operations on marketplaces and Enablers.

• Monitor inventory levels closely to prevent Out-of-Stock (OOS) situations, coordinating with the Supply Chain team for demand forecasting.

Performance Marketing & Campaign Management

• Plan and execute "Mega Campaign" , including flash sales, vouchers, and livestreaming.

• Manage the E-commerce marketing budget (CPAS, Search Ads, Discovery Ads) to ensure a healthy ROAS (Return on Ad Spend).

• Collaborate with the Brand team to ensure all digital activations align with the overall brand identity.

Data Analytics & Reporting

• Track key performance indicators (KPIs) including GMV, Conversion Rate, AOV (Average Order Value), and Traffic.

• Provide weekly and monthly insights into consumer behavior and campaign effectiveness to the leadership team.

- Experience from 3 years in the e-commerce management field.
- Well understand in the E-commerce market in Vietnam, Expert in both technical as well as business related to E-Commerce
- Knowledge of database creation and management
- Knowledge of search engine optimization tactics, data mining, and security issues